(froo-gie) - latin, meaning the proper profit from or value for something.
It derives from 'fructus' or fruit, as in the reward from the fruit of your labor. The concept is that the effort you put in to something determines the value of that thing and therefore the return that you will receive. As this applies to my design, I believe in using resources wisely, clean simple design, practical, useful solutions, and putting my all into each project.
